He claims they are looking for people who spend their money efficiently. Signs to me like this ad is getting more band for its buck than other ads. Signs efficient to me.
I've read a bunch of articles about a "clever hack" the author used to get into an accelerator where they hyper-target a facebook ad to one or two influential people to convince them to accept their application. I imagine it's being done a lot now.<p>I wonder what percentage of the ads sama sees while browsing facebook linkedin or twitter are hyper-targeted specifically towards him.
There are many problems with what they did, but I would not list using money inefficiently as one of them. Unless you're anti-advertising as a general concept. Weird.
Aside from being something of a personal violation, this behavior is also front-row evidence to a lack of creativity.<p>Do not pass go, and do not collect $12,000.