Hey guys - one of the creators of this here. I wrote a blog post summarizing the thing in case you prefer a less TechCrunch-ey version:
<a href="https://blog.branch.io/branch-deepviews-the-missing-link-in-app-discovery" rel="nofollow">https://blog.branch.io/branch-deepviews-the-missing-link-in-...</a>
This feature is the foundation of so much potential that I am giddy!<p>Being able to expand content offerings in such a distributed but definable way is going to turbo charge our efforts this year at YETi CGI.<p>Already today we started work testing deepviews to share opps from #points, our new ambient gamification platform. They will allow us to be so much more effective in onboarding users to immersive activity.<p>Thank You Branch :)
This is a fantastic new update to what is already a powerful tool for mobile-focused products. We've had to maintain a separate web infrastructure to allow users to preview and interact with content which this eliminates. I'm looking forward to experimenting with this asap.<p>Disclosure: I'm an investor and was an early adopter of Branch.