Advertising model for physical space as well as TV and radio seem to be stuck in the old days, no commoner can just spin up a advertising quickly for a few days.<p>It incurs huge cost, because it is geared towards mass campaigns. Anyone should be able to put up micro-ads (with small airtime or small geographic footprints) with targeted audience (like at a specific hour of the day or, on a conveniently located billboard) without paperwork and long-term deals.<p>Is it possible? If you are dealing in this sectors, what do you feel about this?
Actually for TV and radio there are several companies doing remnant ad sales which are fairly affordable and can be spun up pretty quickly. The hard part of TV ads on the fly is you need to have some production quality which can add expense and time. Not so much for radio. With billboards, I do know there are remnant sales there, but again you have a lead time to produce the banner that is attached to the billboard.<p>One company that comes to mind off the top of my head in the radio/TV space is Bid4Spots.com. Basically like Google AdWords for TV. There was talk at one time of Google offering a similar product, but I don't know what ever happened to it. Finally, there was another company that had an entire ad wizard for TV ads. Essentially you could pick choose music, or do a voice over, add some text, and have a generic video playing in the background. You could essentially create an entire ad and have it on TV in a day. I can't remember the name of the company though.
In any broadcast medium the broadcaster is expected to conform to community standards so somebody will have to watch the ads and do some editorial selection.<p>As for production values, look at the ads run by local car dealers, furniture stores and such. Images with text and voi eovers play well. If all else fails use the "Ken burns effect"<p>A person with a month or so of training and maybe $5k of gear could produce a few ads for a customer in a day and you have to hook up that person to the customer.