Personally I think that the real time results are horrible. I haven't seen anything in them of value, and it has mostly been useless drivel.<p>It's making me really not like searching on google. They need to let me turn this off, or they're going to lose a lot of branch loyalty by having useless results on the top of their search pages.
From MTV.com: "Brittany Murphy... died at 10:04 a.m. PT" (= 1:04pm ET)<p>Byline of the OP: "Dec 20, 2009 at 3:53pm ET by Danny Sullivan" (less than three hours later)<p>He then updates his post in response to (well deserved) criticism:<p>"First, this post wasn’t rushed out. It took me about an hour to compile."<p>So assuming he heard about it the <i>instant</i> it happened, he started writing the post TWO HOURS after she passed away.<p>Then he writes: "Murphy’s death is a tragedy. She was a popular actress, and I was as saddened as anyone to hear about it. My reaction, as I suspect for many, was “Oh, no” and disbelief."<p>Color me unconvinced.
A very thoughtful breakdown. It is obvious that Danny spent a good deal of time searching and watching the realtime results.<p>I also had to love Danny's response to the commentors who accused him of using Brittany Murphy's death to get traffic.
I think Google’s target market for this service might consist of people who would be willing pay a newspaper company to read this kind of information hours later on the newspapers website. Seems Google might be trying to slay the dragon in their own unique techy way.<p>This might catch on with a certain target demographic. I wonder if this thing will iterate.