This article describes how lossy compression for animated GIFs allows you to benefit from both worlds: embed animated GIFs in your site, enjoy their simplicity, and still deliver smaller files that look good. Animated GIFs smaller in file size improve the user experience of your site's visitors and helps you save on bandwidth. Cloud-based dynamic GIF manipulation URLs are included, as well as code samples for PHP, Rails, Node.js, jQuery, .Net and more.