I don't exactly see what they are bringing to the table that Xiaomi hasn't covered already, they design is somewhere between Xiaomi, htc and Nokia.<p>And have fun in Germany with obi.com. They are in a different sector but are such a strong brand over here, they might litigate.
> And though other companies—such as Xiaomi—sell models at the similarly aggressive price points, Obi aims to offer a better phone for the price.<p>> ...<p>> The hardest part of the design was not coming up with cool-looking designs," Sculley says. "It was sweating the details over in the Chinese factories, who just were not accustomed to having this quality of finish, all of these little details that make a beautiful design. We had teams over in China, working for months on the floor every day. We intend to continue that process and have budgeted accordingly.<p>So, how long do you think it will take the other (Chinese) companies to reach the same level, given that you teach them?
I'll put in a plug for Fairphone 2 <a href="https://www.fairphone.com/" rel="nofollow">https://www.fairphone.com/</a><p>There is so much to love about what these folks are doing.
I can highly recommend Sculley's book about his time at Pepsi and Apple.<p>I've read a German translation with a totally different title, but I think it is "Odyssey: Pepsi to Apple".
I am not sure I see the differentiation in design that is highlighted so much in this website. The phone looks pretty similar to Nokia (now Microsoft) Lumia's, and the UI doesn't look much more fancier either. Am I missing something? And why is "Designed in San Francisco" such a huge thing?
We changed the URL from <a href="http://www.obiworldphone.com/" rel="nofollow">http://www.obiworldphone.com/</a> because the current article contains background info.<p>Also, <a href="https://news.ycombinator.com/item?id=10127139" rel="nofollow">https://news.ycombinator.com/item?id=10127139</a>.