I love how Philip goes through the things he tried on the way there, gives away the winning formula, THEN goes on to give away tons of other useful information!<p>If you're starting a mailing list, or already have one, this is a must-read. Philip basically tells you what steps to skip and then hands you a winning formula on a silver platter, saving you tons of time and effort.<p>Crazy good stuff.
This article is amazingly full of useful information. I'm just at the beginning of a list-building journey, and I can't think of anything better that I've read on the subject.
This is insanely full of value, and if you apply just a little bit of effort, can be made widely applicable to $your_field. Listen to Philip, he's smart and has wisdom to share.