Around 9:30:<p>"What's the expense of getting simplicity? [..] You get simplicity by finding a slightly more sophisticated building block to build your theories out of. It's when you go for a simple building block that anyone can understand with common sense that you start screwing yourself right and left."
> <i>"The big problem with Xerox is they only wanted to make billions. And that's the problem with most companies. When you're doing kind of stuff you're actually in the trillion-dollar range."</i>