Oh, good. I haven't used Snapchat since they required an app update and I didn't feel like bothering with the hassle of signing back up for a google account on my phone again, but their push content was always annoying and the fact that you couldn't disable it doubly so.
I think their success in this case can be best summed up in my thoughts on their channel. As in 'Hot damn! Snapchat made original content?'<p>I seriously had no idea.