Various sites I've handled traffic acquisition for see massive shares of their traffic coming in from Google, organically and paid (AdWords).<p>I know this is a problem for lots of e-comm/saas businesses - sort of in the way that many businesses live and die by Wal-Mart. For years now, Google's share of incoming traffic just continues to increase (largely at the expense of Yahoo). I was wondering what sort of strategies anyone here has employed to reduce dependence on Google.<p>As this comment http://news.ycombinator.com/item?id=1036320 explains, it is almost impossible to get a human/answser at Google - so if your site were ever to be de-indexed, or your AdWords campaign suspended, you'd have serious problems given the dependence.