A friend of mine is working on a video content startup called PLGRM (plgrm.com.au). They are struggling to get a consistent amount of views and can't figure out why.<p>I am trying to encourage the founder to seek more feedback from viewers so I thought I'd post this to get some honest opinions and possibly shake up his perspective.<p>Here is their latest docco that has had less than 1,000 views in 5 days. Why did this video do so poorly?<p>https://www.youtube.com/watch?v=W6qsYAYUyns
How where people supposed to find it?/How was it promoted?<p>The title isn't great (sounds like an ad and the actual title might get cut off in compact views) and the thumbnails all only show the logo. The name and logo probably are not well known, so they don't give any motivation to click it, even if I would see them somewhere.
I thought the story arc was confusing. I wasn't sure if it was a promotional piece for the guy, or a call to action. If it was a call to action, they didn't really explain how I could help.
I thought this documentary was well made. One reason that it might have gotten a low number of views is that nobody knew about it. How do you publicize your content? What's your target audience?