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A Look at the Internal Memos of Twitch and Periscope

16 pointsby ggonwebover 9 years ago

2 comments

ryanobjcover 9 years ago
anyone else notice that the blurring of that 5th memo about their advertising&#x2F;monetization efforts wasn&#x27;t so good? Looks like CBS Interactive was twitch&#x27;s advertising partner. Additionally their &#x27;premium&#x27; CPMs were as high as $40. And the non-premium CPM were single digits. I couldn&#x27;t quite make out the percentage breakdown between premium vs non-premium ads. They were both 2 figures. Once you have the percentages, it should be easy to deconstruct an educated estimate of the revenue of twitch based on traffic numbers from elsewhere.<p>Not sure it matters if this data is public or not, but it was interesting to see such an easily guessable blurring.
Chefkoochoolooover 9 years ago
I wonder if Periscope is an effective social site for businesses to interact with customers.
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