So, I'm actually both a geek and a Paleo eater. And I did create a site called www.paleoplan.com because after eating this way for a while, I was amazed at how healthy I felt.<p>Could this be a fad diet? of course... to some people. Could this be a bunch of bullshit? sure. However, after 30 days of completely eliminating wheat, dairy, complex sugars, and starches, I was blown away by how good I felt. I'm still surprised at how I feel, and at my energy levels and general weight loss. So, as I said, I started a site (because that's what geeks do) and now this is how I eat. There's lots of people who follow Paleo eating for a variety of reasons. Some are purely performance driven, and have found Paleo to be a great diet plan to help their athletic performance. Some people are celiacs and have wheat allergies and/or lactose intollerant, so eating Paleo is a natural decision. I've also met people who are just interested in eating whole foods, versus processed foods, and have found this diet makes them feel better.<p>I have to leave it to people like Scott Hagnas, Robb Wolf, and Loren Cordain for the science of it, but for me, I feel great, look great, and am just in a better mood all the time after giving up a few things. Call it hocus pokus, call it a fad diet, I don't care, it works for me and I plan to stick with it. The actual article is what you'd expect; media grabbing on to the "story." It's not exactly a true representation of the people I know following this diet.