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Startup and product without sales and marketing?

2 pointsby zippy786over 9 years ago
I'm thinking about a team of engineers and product that requires no sales/marketing. I guess during the early phase of a startup the founders wear multiple hat and sales/marketing may not be required. However, I'm also thinking about the long run. Do HN users think it is possible ? Are there any success stories ?

1 comment

buildopsover 9 years ago
NO! NO! NO! NO! What product are you reaching? What is your business model? What features belong in the product? Who are you reaching?<p>Marketing should be the FIRST thing you do. <a href="https:&#x2F;&#x2F;hbr.org&#x2F;1991&#x2F;01&#x2F;marketing-is-everything" rel="nofollow">https:&#x2F;&#x2F;hbr.org&#x2F;1991&#x2F;01&#x2F;marketing-is-everything</a>