I think that the naming of companies and products is less important than people think, especially the marketing people. Think of some well known companies today like Google, Twitter or IBM.<p>Google is a made up word that derives from Googol, but how many people would have heard of Googol. Twitter has always seemed a dumbass name to me, although this is down to my personal subjective opinion. IBM has no meaning because it is an acronym and most people will not know what the letters stand for.<p>If the product is good the name will stick no matter what. The writer spent a lot of time working on the name but we will never know if the OS would have been just as successful with a different name. I suspect the name had nothing to do with it.
Edge should have been called "Internet" or "Web" or "Browser".<p>You could have started by calling it "Microsoft Web" or "Windows Browser", but ultimately dropped that just like you did with Word or Windows.<p>You wanna fade into vanilla background deliciousness.
Original source mentioned at top seems to be several comments from <a href="https://channel9.msdn.com/Shows/ButWhy/Word-is-named-Word--But-Why" rel="nofollow">https://channel9.msdn.com/Shows/ButWhy/Word-is-named-Word--B...</a> . I was originally tracking it down to complain about attribution, but it appears the author of this site is the same person who wrote them. Still, seems like he should have either linked it or maybe not even mentioned it. Maybe I am too easily annoyed or jump to conclusions.
There's definitely a huge shift before and after the existence of internet search engines. A sign of Google's real or imagined power is that they think they are big enough to call themselves something as generic as "Alphabet". I guess they own the de-facto default search engine so maybe they can make it work.