I really like the look of this! Why all the negativity? Just because Bloomberg did it? The simple truth is that positioned text (and, in this case, discretely positioned fixed width text) is a wonderful format for conveying information. The combination of scroll-advance, the way contrast is used to focus - I say, really cool looking.<p>My only criticism was the boy in the moon animation to the left of the company list. That was distracting and made the UI feel chaotic. I also don't like the (full color) banner ads - they could have at least got one of their sponsors to do an ASCII art version of their ads!
It was totally charming and i scrolled through it with a smile. But you know what - didn't really read it, it's pretty hard to read actually. Not sure that's what you want to be going for as a news organization.
Another great piece of content made completely unreadable by Bloomberg.<p>Ever since Joshua Topolsky joined Bloomberg, this novelty-over-form style is everywhere.