One of my absolute favourite podcast/radio shows is "Under the Influence" on CBC Radio. Recently they aired a terrific episode on product packaging and discussed Coke's signature bottle and it's origin.<p>Interestingly, it came up in a conversation I had with my mother recently that one of the most distinct memories she has of growing up is going to the corner store and selecting a soda from the icebox. Each bottle had a unique shape and texture that uniquely distinguished it from all other brands just from touch alone. I really enjoyed hearing the tinges of happiness in my mothers words as she recalled a memory from so long ago.<p>These two experiences really shaped me. Before I thought marketing was glorified manipulation of buying habits. Now, I see it as shaping the experience of enjoying the product. It can be a very powerful thing, as my mother's recollection from over 60 years ago demonstrates.
pretty cool to see the industrial design elements and what resonated with the designers based on their cocoa pod inspiration.<p>shape: "an elongated shape and distinct ribs"; "curvier, with more girth"<p>color: "German Green"<p>material: "made of heavy, durable glass"<p>weight: "no less than 14.5 ounces"
The title here confuses me. I don't see anywhere in the article that they make the case that it happened by chance. Seems like it was designed by a small team who were trying to design a distinctive bottle - The complete opposite of chance!