As David Heinemeier Hansson said on Twitter this evening:<p><i>Worst elevator pitch I've heard in a long time: "Salesforce.com is the enterprise cloud-computing company". Could it be more contentless?</i><p>I still have no idea what Salesforce is. Their marketing sites are so loaded with buzzwords that I find that it's almost too much work to try to learn more.
A few years ago, United Parcel Service tried to coin the term "brown knows" in televised ads, referring to the brown uniforms that the drivers wear.<p>The term "brown nose" is used ( at least in the U.S. ) to very negatively refer to the act of being trying too hard to please others higher in the corporate food-chain.