The advertising model is, among other things, transforming the once vibrant internet media landscape into a cesspool of floundering and money losing companies chasing clicks and eyeballs in a desperate race to the bottom. Interesting and unique content is jettisoned for the most banal, formulaic click-baiting bullshit imaginable. The sooner the ad supported internet dies, the better.<p>I have no problem paying for access to quality content and am more than wiling to pay for more of it. But if my only is option consists of being inundated with annoying and intrusive ads at every turn, I will block them at every turn and feel not a pang of guilt and regret.<p>It's a bit rich for organizations that promote self-interest and free markets to harangue their customers with lectures on the immorality of ad blocking. I am acting out of self-interest when I choose to block ads and the market should have gotten the hint by now that the public (i.e., customers or potential customers) put with ads as a necessary evil - at the best of times. This is not the best of times: internet ads are intrusive, hog resources, are served by dodgy outfits, present security risks, are an eyesore, and often flog stuff that I will never ever buy. Therefore, I block ads q<p>Come on , is this pitiful whining about the evils of ad blocking really coming from the same is w tech industry that touts adaptability, innovation and the willingness to try new things as core strengths? The market has spoken and it has said loudly and clearly "ads suck, dude!" Therefor, I actively and with not even a pang of guilt, block ads. On both by mobile devices and big computer I use open source host file tweaks rather than a "commercial" plugins (Adblock, AdBlock Plus). Way less bloat, more robust and no backroom deals selling whitelist space to advertisers.<p>Jaron Lanier has been widely criticized, even ridiculed, for his, admittedly convoluted, micropayment system concepts but at least he's thinking about the possibilities. Because the ad serving model is doomed to a slow death by ever diminishing returns. Now is the time to innovate.<p>Last word goes to Lanier and his succinct take on the, heh, bad taste left by an ad driven world: “Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.”