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I bought HitTail (a SaaS app) in 2011, grew it, and sold it last week

106 pointsby rwallingover 9 years ago

15 comments

c0achmcguirkover 9 years ago
It&#x27;s been great listening to Rob&#x27;s story about HitTail on the Startups for the Rest of Us podcast [1]. I highly recommend this podcast for the coder&#x2F;entrepreneurs out there. It will motivate you and keep you focused on starting small and growing from there.<p>[1] - <a href="http:&#x2F;&#x2F;www.startupsfortherestofus.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.startupsfortherestofus.com&#x2F;</a>
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rwallingover 9 years ago
Here&#x27;s the original story of the purchase and revamp: <a href="http:&#x2F;&#x2F;www.softwarebyrob.com&#x2F;2012&#x2F;01&#x2F;25&#x2F;the-inside-story-of-a-small-startup-acquisition-part-1&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.softwarebyrob.com&#x2F;2012&#x2F;01&#x2F;25&#x2F;the-inside-story-of-...</a>
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quickpostover 9 years ago
Congrats Rob! Enjoyed following his various posts and presentations about HitTail.<p>I suspect this is the listing for the sale on FE International:<p><a href="http:&#x2F;&#x2F;feinternational.com&#x2F;buy-a-website&#x2F;5262-saas-keyword-tool-9-years-old-73k-net-mo" rel="nofollow">http:&#x2F;&#x2F;feinternational.com&#x2F;buy-a-website&#x2F;5262-saas-keyword-t...</a><p>I&#x27;d also be curious if Google&#x27;s recent updates (&quot;not provided&quot; keywords in analytics, etc.) have impacted the ability to make this an effective product in the long run.
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rfreyover 9 years ago
Congratulations, Rob, it&#x27;s nice to see counter-examples to the &quot;it&#x27;s all chance&quot; worldview.<p>I looked at the FE International listings, and I have to ask of those who know about these things: What would lead somebody to sell a going-concern business for 2x earnings? There were several examples. I don&#x27;t want to go straight to &quot;scam!&quot; but that seems too good to be true.
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rubyrescueover 9 years ago
We just bought a SAAS business via FE International last month (<a href="http:&#x2F;&#x2F;talentdesk.com" rel="nofollow">http:&#x2F;&#x2F;talentdesk.com</a>). Process was incredibly smooth. I&#x27;m happy to answer questions privately if anyone has any on what it&#x27;s like on the buyer side.
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tyhoover 9 years ago
FYI, uBlock blocks your site.
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IanDrakeover 9 years ago
Hey Rob -<p>Financially speaking (and knowing what you know now) would you do it again? Will you be going through the trash to find your next treasure?<p>Congrats!
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davidwover 9 years ago
I&#x27;ve always enjoyed Rob&#x27;s take on things. The things he&#x27;s worked on seem like &quot;a good goal&quot; rather than something completely unobtainable, like most SV style startups seem to those of us who are not there and don&#x27;t want to kill ourselves working on one. I highly recommend his book even though it&#x27;s a bit long in the tooth at this point:<p><a href="http:&#x2F;&#x2F;amzn.to&#x2F;1OuZPHs" rel="nofollow">http:&#x2F;&#x2F;amzn.to&#x2F;1OuZPHs</a>
ArcticCeltover 9 years ago
As a listener of both Techzing and Startups for the Rest of Us, it&#x27;s fun to have followed almost the whole story since it&#x27;s beginning :)
malux85over 9 years ago
Congrats Rob!<p>Are you looking for your next adventure? I have spent 9 months building a startup, at large scale (60 servers, 4 million data points a minute) My email is in my profile, I would love to chat and get your thoughts and advice :)
right2beover 9 years ago
Excellent! I am sure HitTail is in great hands with Stas behind the cockpit. Looking forward to seeing what comes and excellent job by FEI.
joelrunyonover 9 years ago
Is there a writeup for the story of this sale?
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kumarskiover 9 years ago
Brilliant &quot;Discount for Bloggers&quot; strategy = loads of positive reviews.
Keatsover 9 years ago
Congrats! I enjoy your podcast very much
brandnewlowover 9 years ago
Congrats, Rob!