I thought this post would be relevant since this seems to be an active discussion on here today:<p><a href="https://news.ycombinator.com/item?id=10729464" rel="nofollow">https://news.ycombinator.com/item?id=10729464</a><p>Aaron is also one of my favorite bloggers in this space, if you are into structured data / search etc you should def check his website out.