Number seven is really helpful:<p><i>Have an anchor call to action on all pages, for all states of the page.</i><p>Thinking of each & every page this way forces you to clearly define the behaviors (probably something that leads to money in your pocket) you are trying to facilitate and focuses your energy on how to accomplish that. A great way to cut the fat and iterate faster.
Just a quick note to thank the members of HackerNews who suggested many of the design changes, particularly <a href="http://news.ycombinator.com/user?id=cedsav" rel="nofollow">http://news.ycombinator.com/user?id=cedsav</a>.
I like this post, as someone who pretends to design its fun to see what assumptions are proven false and true for other people.<p>I would love to hear more about how you actually performed and managed the testing.