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Ask HN: What happens after your site is ready for launch? How to get traffic?

4 pointsby supersanover 9 years ago
Hi,<p>This question is more for solo-founders (i.e. people without funding or big PR teams). Let&#x27;s say you have a great idea and you managed to create your site but now what happens?<p>There is a huge list on submit.co but most of these sites are too big for small projects (techcrunch, producthunt, etc) or have a waiting list of 2+ months (betalist, etc). The list is still helpful though.<p>So how do you guys get the word out? Do you buy PPC ads? What are you favorite methods?<p>So far, I see the following methods getting some results for me:<p>1. Show HN, Reddit (merit based + no payment) 2. Openhunt (very new site + not much traffic) 3. PPC ads (facebook, adwords works but very costly for good keywords) 4. Contacting bloggers by twitter &#x2F; email who write about similar products (works sometime but time consuming) 5. Organic traffic (takes time but quality backlinks are hard to get)<p>What else there is? Please share your own personal experiences as to what worked for you and what is a waste of time, so all the startup wannabes (like me) can learn from each other! :)

3 comments

davismwflover 9 years ago
Honestly you kinda did things backwards from just this little description. Usually you want to gain people&#x27;s interest and feedback before you build and launch anything. This way you already have cultivated a list of people to help you spread the word. But you can still succeed.<p>You have already mentioned many common ways and there is no magic one. Traffic takes time to build and while there are formulas to developing and retaining traffic it doesn&#x27;t happen overnight. The crazy stories of a startup getting 10k or 100k visitors in two months from launch are usually skipping a ton of details and somewhat hiding reality.<p>Blogging and guest blogging are two things you didn&#x27;t mention too. Also my 2 cents Adwords PPC is not a good way to start traffic unless you have a highly targetable audience and you know who needs and wants your product already. Facebook ads are cheaper to experiment but IME do best with consumer type products.<p>Reach out to people that would be clients and offer them a free trial for feedback. Then also incorporate referrals into your solution, they are usually your best source for growth early on.
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siquickover 9 years ago
Would highly recommend you to read `Traction`. Brilliant book covering this exact topic.<p><a href="http:&#x2F;&#x2F;tractionbook.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;tractionbook.com&#x2F;</a><p>`TRACTION: How Any Startup Can Achieve Explosive Customer Growth Most startups don&#x27;t fail at building a product. Most startups fail at getting traction. Let us help you get traction using our 3-step framework called Bullseye, guiding you to the right traction channel out of 19.`
okokokokover 9 years ago
In my experience Referral program is the best solution
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