His new rules:<p>- The big bounce is gone.<p>- Television ads don't matter as much as they used to.<p>- Technology allows a candidate to raise money quickly and inexpensively.<p>- Debates are a great way to come on late and make up for a lack of resources and endorsements.<p>His old rules:<p>- Appealing to one part of the party isn't enough.<p>- Adapt or die.<p>- Bad exit polls shape coverage.<p>- Win early somewhere or run darned close.<p>- Joining the race a lot later than everyone else doesn't work.<p>- Money still cannot substitute for likability or message or broad appeal.<p>- Ideas still matter.<p>Some of these seem remarkably similar to startup company tips we've seen here many times.