A very good read for any first-time entrepreneurs. My own experience is that there are two kinds of decisions in startups, one that is life-and-death and one that is not. Life-and-death decision is very easy to make. But making the right life-and-death decision is like avoiding a car accident that never happens or saving the economy from total collapse. Your only material reward is that you get to live. Decisions that are not life-and-death are much more difficult to make in a startup. They are actually much more important to the success of a startup. Making good decisions in startups obviously requires experience but it also requires good judgment. And good judgment has to do with when and how to build up creditability with your co-Founders and your shareholders, and when and how to cash in your political earned capital to mobilize the company behind an unpopular decision that you have made based on imperfect data. More importantly, good judgment has to do with maintaining a positive feedback loop to constantly re-up your credibility with your constituents so that you do not inadvertently over-extend your reserve. I believe when the President spoke about "deficit-of-trust" last night, he understood. Good luck, everyone.