Good UI

Ironically, the website has horrible ui. Who thought that sidebar would be a good idea? Also, that huge newsletter sign up form just turns the site into click-bait.

lol, another try at selling marketing trickery as user experience.

I for one thought it was a pretty good advice for UI, especially for landing pages. A good landing page can make all the difference and it can be a pain/time-consuming when it isn't your specialty.

#0 Try to reuse components that users are used to, like scrolling instead of making your own hover-to-scroll on your sidebar.....

Many of the suggestions on the site are sound. But yes, their front end and design make a poor first impression.