The navigation confused me because normally when I see Twitter and Facebook icons next to each other it's for sharing the page on social media. Only because I read the HN comments before visiting the page and someone said it might be useful did I put in the effort to figure out what was going on. Normally I would not.
Every time I mouse'd over something I got a full-screen popup[1]. However after blocking it, the site itself seems rather useful.<p>[1] "We built Adsvise to help you!
Now please help us by sharing Pouch with friends or family who would find it useful."