I find it very interesting how they're naming each major functionality with an associated word of it in either the domain name or in its extension<p>i.e.<p>* Mobile landing page: <a href="http://peach.cool" rel="nofollow">http://peach.cool</a><p>* Webapp: <a href="https://peachwww.com" rel="nofollow">https://peachwww.com</a><p>* API: <a href="https://v1.peachapi.com/" rel="nofollow">https://v1.peachapi.com/</a>