They took the dollars that each candidate spent on advertising and divided it by the number of votes they received. They only highlighted the total dollars spent ($14.9M) and total votes received (5,235) by Jeb Bush, but didn't bring up the totals of any of the other candidates. For all we know, he could have spent the least amount of money. It's impossible to tell without the other candidates' totals. If I paid my friend $10 to vote for me, then I'd be spending $10/vote which all of a sudden sounds pretty good. Although, if I spent $5k to convince that same friend then all of a sudden my efficiency has dropped below Jeb's.<p>EDIT: Was easy enough to find those other numbers. <a href="http://www.msnbc.com/msnbc/and-the-total-amount-spent-campaign-ads-iowa" rel="nofollow">http://www.msnbc.com/msnbc/and-the-total-amount-spent-campai...</a><p>Total Iowa ad spending so far:<p><pre><code> Team Bush: $14.9 million (all from the Right to Rise Super PAC)
Team Rubio: $11.8 million ($4.6 million from campaign, $4.7 million from Super PAC, $2.5million from 501c4
Team Clinton: $9.4 million (all but $50K from campaign)
Team Sanders: $7.4 million (all from campaign)
Team Cruz: $6.0 million ($2.2 million from campaign, rest from outside groups)
Team Trump: $3.3 million (all from campaign)
Team Carson: $3.5 million ($3.2 million from campaign, $300K from Super PAC)
Team Jindal: $3.3 million
Team Huckabee: $2 million (all from Super PAC)
Team Paul: $1.1 million
Team Walker: $1 million
Team Perry: $814,000
Team O’Malley: $219,000 (all from Super PAC)
Team Santorum: $3,000 (all from campaign)</code></pre>
Could someone elaborate on the reasons for his lack of popularity?
Is it because of his Brother/Father's track record?<p>Sorry for my ignorance, I don't live in the U.S so I'm just an observer.
I wish someone would do this with the Walker *recall (not impeachment) advertising dollars, from several years ago. I think it was somewhere around a magnitude more than the challenger.