A few notes:<p>After spending 5 seconds reading I can't tell what your mission is. It works best to first write out the mission statement in a one sentence.<p>Do you sell photovoltaics? Jewlery? Bitcoin services? My mind jumps around with the current page.<p>The mission statement may also read better if it talks about what the company wants to do -- not what the visitor wants.<p>Now I visited the main page, it is jewelry. It's a beautiful page. I would suggest making the subscribe button taller so people will be more likely to press it. I also wish I knew how the stones are sourced, which perhaps is was what you tried to touch on in the mission.