I'm generally not inclined to fully whitelist anyplace because even if everything it loads <i>today</i> is safe, who's to say what's going to be loaded after the site gets hacked. That said, I tried to go through and do some allowing of requests and scripts for places I recognized, including whitelisting the site in Ghostery to keep it from interfering.<p>After adding 19 separate exceptions in uMatrix for both whole domains and for types of requests/actions on domains, I still don't see any ads but I do see an ever-increasing list of third-party sites Wired is pulling requests from. Given a choice between throwing up my hands and saying "Fine, f*ckit, do whatever the hell you want" and whitelisting Wired's requests to all of (disqus, optimizely, amazon-adsystem, condenastdigital, demdex, typekit, adobetm, chartbeat, cloudfront, doubleclick, googleadservices, googlesyndication, googletagservices, mediavoice, mookie1, omtrdc, outbrain, parsely, scorecardresearch, yldbt and zqtk) plus whatever others would be pulled in were I actually to whitelist, I guess I'll have to do without Wired.<p>So far without ever actually loosening things up far enough to see ads that's AT LEAST 21 different top-level domains Wired is pulling from, not counting its own (and yes, I realize it's part of Conde Nast). Most of those top-level domains have at least 2 subdomains being pulled from, sometimes more. My basic reaction to this is that even if I trust Wired and Conde Nast, I don't know that I trust all those other sites like "mookie1," "yldbt," "zqtk" and whatever other obscurely-named domains.<p>Frankly, were I to see "yldbt" or "zqtk" as a running process or folder name on a system I was working on, I'd immediately rename them and start virus and malware scans.<p>So I guess my reading of Wired online will suffer much the same fate as my reading of Wired on paper, because while I like seeing occasional items from Wired it's not a daily destination for me, and I'm certainly not coughing up $50+/year for it.