Google is set to launch their own mobile HTML replacement (AMP[1]) where ad blocking may be difficult or impossible. Allowing ad blocking apps on the Play Store would encourage publishers to switch to AMP.<p>[1] <a href="http://adage.com/article/digital/google-amp-launch-looms-search-engine-scores-follow/302599/" rel="nofollow">http://adage.com/article/digital/google-amp-launch-looms-sea...</a>
Now if Google would just reverse their blocking of applications that allow us to limit certain what apps have access to on my phone for privacy concerns, then I'd be happy. Might switch over to a Blackphone 2 just for this reason alone.
Adds are not the problem, the problem is the problem is the quantity of Adware. I whitelist the pages and creators I want to support because I know they make a living out of that. Removing add blockers won't fix the problem, removing adware will.