I'm trying to think of a successful company that got to where it is by white labeling their software. Anybody know of any examples?<p>Obviously because of the white labeling it is harder to know who is behind the software.
It's a lot more common than you think. Look for companies that have a partner or reseller programs, often times white labeling is an option.<p>A couple of examples:<p>[1] Dell - <a href="https://partnerdirect.dell.com/sites/channel/en-us/documents/brochure-cloudrunner-us.pdf" rel="nofollow">https://partnerdirect.dell.com/sites/channel/en-us/documents...</a><p>[2] Rackspace - <a href="https://www.rackspace.com/en-us/email-resellers" rel="nofollow">https://www.rackspace.com/en-us/email-resellers</a><p>[3] IBM <a href="https://www-03.ibm.com/press/us/en/pressrelease/35592.wss" rel="nofollow">https://www-03.ibm.com/press/us/en/pressrelease/35592.wss</a><p>If you are interested in finding more companies that white label, check out CRN.com - <a href="http://www.crn.com/search-results?searchterm=%22white+label%22&x=0&y=0" rel="nofollow">http://www.crn.com/search-results?searchterm=%22white+label%...</a>
TrueCar white labels their site with various car buying programs.<p>They would've gone out of business years ago if it weren't for their white label program. It took a few years for their main site to make more money than the white-label versions.