I find it so hard to believe that it's truly necessary to create native apps to view rss feeds, blogs, etc. The iPhone has a decent browser. Why has it become necessary to have a native app to access content that's available at your website, usually in an equally accessible format?<p>The only difference seems that your app appears in the appstore, thus removing the extra hurdle of the initial navigation to save the icon.<p>It would be nice if apple would allow you to submit your website to the appstore with you agreeing of course that your app would not deviate from the approved "app", without resubmission. This would ensure that you could use the appstore to find your mobile website, or feeds without needing to create or download another native application.