"Facebook’s caveman discovery process:<p>Google good.<p>Facebook good.<p>Google a search company.<p>Google like information.<p>Facebook have information Google can’t have.<p>Google make lot of money through search ads.<p>Facebook try to be like Google to make big-money-pow.<p>Facebook make search more important in redesign.<p>Facebook make more money from search.<p>Facebook happier."<p>Simplistic, but is this assessment that far off?<p>And the distractions the author outlines (chat, emails, notifications, pictures) aren't as annoying for users as they are critical to FB's driving time on site.