FWIW, this article has fewer than 1,200 words, just in case you were expecting any kind of in-depth analysis, and not just a tech journalist's opinion of what an "analysis" means (e.g. something not in listicle form). Sorry to sound negative and catty here, it's a problem among journalists and the information they put out for short-attention-span audiences...once something is in scientific research paper PDF format, it's worth writing headlines about; or, if it's longform, then it just must be an exhaustively reported piece that is meaningful.<p>I wanted to give the author/editor the benefit of the doubt, that the headline was merely just a sly joke about "Ha ha this article is surely the most you've ever read about Burger King selling hot dogs because you probably didn't even know BK sold hot dogs did you?" instead of just the result of their in-house analytics about what makes a headline more viral...but even on that scale, it doesn't hold up, unless you really think a huge multinational company doesn't heavily think through sales impact (and production and logistics implications) of introducing something as major as a hot dog (i.e. another meat product). You don't even have to be the type of person who subscribes to The New Yorker and reads their 5,000 word articles about the chemical flavor industry...you could've just remembered that Breaking Bad episode where the guy is taste-testing chicken nuggets and sauces in front of his scientists and gleaned that food -- even hot dogs -- is a business that necessitates a lot of analysis.
Back in 1987 I was working for B.K. and we had hot dogs on the menu, but we cooked them in the microwave at the "spec board" which is the place where chicken sandwiches are made.<p>It was rare to have one ordered, and one time I did one and it burst in an ugly way which drew a customer complaint from the manager "You mean you don't know how to cook a hot dog in the microwave?" to which I countered that I hadn't been trained.
I see this as a strategy of expanding horizontally (broaden your menu) vs following the trend of healthy.<p><pre><code> -You can see it as a move to keep doing what they can do
and they are good at while expanding the options they can
offer
-OTOH how more healthy are the healthy options? most people
are aware on how Mc. Salads have more calories than their
Big Mac.
-How bad is non healthy food when the reference point for
showing up how bad fast food is (super size me[0]) can
also lead to lose weight[1]
</code></pre>
[0] <a href="https://en.wikipedia.org/wiki/Super_Size_Me" rel="nofollow">https://en.wikipedia.org/wiki/Super_Size_Me</a><p>[1] <a href="http://www.dailymail.co.uk/femail/article-2533353/Forget-Super-Size-Me-Man-loses-37lbs-lowers-cholesterol-eating-McDonalds-three-months.html" rel="nofollow">http://www.dailymail.co.uk/femail/article-2533353/Forget-Sup...</a>
Well considering there are specialty hot dog shops in many areas; I have seen some with individual hot dogs in the six dollar range; I think the only only large chain selling them in the US would be Hardees. Krystal does have their own version and I am sure regional chains might have them.<p>The simple thing is, it gives another meal option to give to both adults and kids. It certainly easier to handle than a burger. Worried about your health, why are you eating out?
Bad timing for this SF location: <a href="http://sfist.com/2016/02/23/have_it_your_barf.php" rel="nofollow">http://sfist.com/2016/02/23/have_it_your_barf.php</a>