Bit of a dense read but I think there's something here. The business idea starts with Chapter 5. I've been studying the case for demurrage (carrying costs for money, <a href="http://en.wikipedia.org/wiki/Demurrage_%28currency%29" rel="nofollow">http://en.wikipedia.org/wiki/Demurrage_%28currency%29</a>) for a while now and I think it could be the beginning of an idea for a startup.