Need some advice from the HackerNews community.<p>We are a 12-year old software consulting company. We help startups build software products. And now we are in process of launching our own products.<p>We have launched a product couple of months back and are in process of launching another one very soon.<p>I wanted to know if we should have a separate product company to manage these 2 products or should we keep them under the same company as it has a stronger goodwill in the market.<p>Anybody, who has done this before? Would love to hear pros and cons of both the approaches.
A similar thread recently: <a href="https://news.ycombinator.com/item?id=11178940" rel="nofollow">https://news.ycombinator.com/item?id=11178940</a><p><i>should we keep them under the same company as it has a stronger goodwill in the market.</i><p>It is, candidly, unlikely anyone cares. Software products get the loyalty; the companies backing them are often unknown to the end-user and/or purchaser. This is true even in cases where you would swear blind that it cannot possibly be true. (Not at liberty to discuss specific conversations at ex-clients; suffice it to say that "How is it freaking possible that N% of our users of $FOO are unaware that we make $BAR even when they <i>pay for both</i>?!?" is a thing that has been said.)
My recommendation would be to consult your lawyer, insurance agent, and accountant. Products and services can have very different liability profiles, e.g. in the US.<p>Good luck.