Predication: newspapers that move to new media subscriptions (iPad, web subscriptions, whatever) will have better loyalty and stronger relationships with their subscribers than current print papers subscription departments currently have.<p>At some point, papers will find a way to build a relationship with their customers predicated on assuming they are intelligent and want real news. Only a few print publications can do this (The Economist?) but the costs of publishing online and the strength of geographically-diverse online communities opens a huge opportunity for small, insightful, niche subscription publications.