This doesn't show logo evolution it shows current logo and some random old logo.<p>Apple's logo had a differently proportioned apple. Microsoft had a 90s logo. Google had a 2000s logo. Etc etc.<p>Also, did you know that Canon is named after Guanyin, aka Avalokiteśvara the Buddhist bodhisattva?<p><a href="https://en.wikipedia.org/wiki/Guanyin" rel="nofollow">https://en.wikipedia.org/wiki/Guanyin</a>
I think the page author is trying to show the current logo and the oldest logo, including going back to when companies were known by different names (a few of them are like that anyway).<p>If that's the case, the early Uber logo is incorrect. Originally known as UberCab, it's logo looked like this: <a href="https://2q72xc49mze8bkcog2f01nlh-wpengine.netdna-ssl.com/wp-content/uploads/2011/12/ubercab_logo-500x500.png" rel="nofollow">https://2q72xc49mze8bkcog2f01nlh-wpengine.netdna-ssl.com/wp-...</a><p>You can see how what the page lists as the original logo is derived directly from the UberCab one.
The cool animation at the top of the page over-sells what this site is providing by a factor of 1000. I was expecting some type of neat morphing between various logos over time.
Is this a rip-off with some minor updates of this post?
<a href="http://www.businessinsider.com/compare-the-original-and-most-recent-logos-of-20-top-companies-2012-8?op=1&IR=T" rel="nofollow">http://www.businessinsider.com/compare-the-original-and-most...</a><p>I agree this only showing some random old version is not very exciting, evolution would be more like this:<p><a href="http://www.hongkiat.com/blog/logo-evolution/" rel="nofollow">http://www.hongkiat.com/blog/logo-evolution/</a><p>Which is very interesting for traditional companies. The gradual changes over decades tell a story of changing company size, globalization, technologies and cultures.
It's a little weird seeing these arranged not by year of inception since the use of branding and style have changed era to era. It's neat to see something like Shell change so little but that's not surprising when Oculus is largely unchanged.<p>Also, Oh God Volkswagen.
The Canon one is interesting. The logo made it clear the name come from a buddhist deity, which is not clear in the new one giving the romanization used is different from the most common one (Kannon).
There's a lot of missing steps. See also Logopedia: <a href="http://logos.wikia.com/wiki/Logopedia" rel="nofollow">http://logos.wikia.com/wiki/Logopedia</a>
I'm not a fan of these kinds of hilarious-in-hindsight juxtapositions since it gives the impression that "hey, the logos of old companies sucked, so you don't need a good logo to succeed!"<p>Branding is not that simple, unfortunately.
Microsoft seems to be a cover 80's disco music.<p><a href="http://bit.ly/1U9mxIG" rel="nofollow">http://bit.ly/1U9mxIG</a>
If you'd like to see the evolution of the actual startups themselves, check out a project I've been working on for about a year ... it now has over 500 startups listed on the site:
<a href="http://www.startuptimelines.org/" rel="nofollow">http://www.startuptimelines.org/</a>
I thought this would be about the logo of the Unicorn web server. Not much here, really, but Airbnb's name makes a lot more sense now that I've seen it spelled out ("Airbed & Breakfast").
Its interesting how Volkswagen was a modified swastika, yet their current logo pays homage to their old one in shape. Honestly if I was them I would have gone an entirely different direction.