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Clever tactic for generating buzz.

42 pointsby mhunterover 15 years ago
This site is using an interesting invite strategy. It opens its signup window once a day at a random time and for only 15 minutes.

13 comments

yurisagalovover 15 years ago
I don't really know how successful a tactic like this would be, long term. It's certainly "unique" and fun, but (to paraphrase a presentation I listened to a while back), their greatest enemy is the "back button" anyway, and I think they're losing the battle. I clicked on the website, but there was no clear value expressed in it for me... "Forrst is a place for designers and developers to share inspiring code, screenshots, and links with their peers"... Don't tell me, show me! I like cute ideas, but I think their target audience won't have time (unless they're procrastinating) to pursue things like this...<p>I clicked back, opened a tab, and went to reddit :\<p>Still, fun idea.
yasonover 15 years ago
Clever tactics failure: I'm pretty sure I won't visit Forrst again; I don't know why would I want to.<p>All I got was a notice of some time window when you actually might see what it is for real. You obviously need a good reason to see what's in there before you land on their front page, in order to let this sample of exclusivity grab you along.
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mhunterover 15 years ago
This site is using an interesting signup strategy. It opens the signup window at a random time once a day and for only 15 minutes.<p>Anyone have any other examples that are like this?
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vakselover 15 years ago
Something like this works for existing sites rolling out new features/products...but for a new site? it's more or less suicide.<p>The one thing that might help them, is if some blogger finds it interesting enough to post it. But I don't see that happening unless there is something special about the founders.(i.e. Blah Blah's(invented Gmail at Google) new site)
corylover 15 years ago
I saw an email form and clicked back.
donaqover 15 years ago
I must say I don't see anything going for this approach except novelty, and even then, I am unlikely to tell other people about the site.
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JacobAldridgeover 15 years ago
3 points in 4 minutes; it seems to be working.
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raquoover 15 years ago
Do software trial periods generate much buzz? Because that's what this is, only it's a website, it's free and I have to wait on average 12 hours to actually see it without registering. I fail to see any logic, sorry.
democracyover 15 years ago
very weird and useless
raganwaldover 15 years ago
Clever: "Marked by wit or ingenuity." I personally wouldn't consider it witty or ingenious, but perhaps I'm missing some insight into what problem this solves in an ingenious way. Lacking that insight, I would propose the word "novel," as in "new and unusual."
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estover 15 years ago
wget, diff, cronjob, done.
troutmonsterover 15 years ago
Very crafty signup strategy! Exclusivity creates desire and demand
rogermugsover 15 years ago
or just use google buzz