Hello,<p>I will be launching my ecommerce startup in a about a week or so and was wondering how important it is to have an "About Us" page and what should I include in the page? I don't want to come off as being a 1 person startup because I feel like people won't take me serious. My target audience are millennials so I do know the kind of tone and culture I would like to have as a company. Any advice would be greatly appreciated.
I tend to look at the information about a company if I'm considering signing up for a (paid) service.<p>I like to see the type of staff that are promoted: are they technical? Or just the business folks? Does it show the whole company? Or just the C suite? What did they do before? Did they all work at the same place? Are there any women? Are the women all designers or assistants? What's the cultural mix? Is the company distributed, supportive of remote work? Are there any kids in the shots of the last company picnic?<p>I like to see something of the character of the company too. It's dumb, but when you see the company dog listed with the staff photos, it suggests a certain non-starchy attitude (even if it's manufactured).<p>So ... my suggestion would be: be open, be honest, and show your a little of ethos. Celebrate being a one-person endeavour! Most people won't care, but it might make for a better relationship with some of your potential customers.
I have like less than 1% of my users go to my about us page(not a product company). I would say put up a bs about us page and if you start getting alot of people clicking on it optimize it. if you get a lot of people that go to bounce then fix it.
Some web services I use have zero information about who provides the service. It's not necessary to have. The site needs to have only enough pages and no clutter.