How do you get reliable data?<p>How will you make money?<p>Do people actually care about the environmental impact of their purchases, or is it just social signaling? Could you capitalize on signaling with social media sharing of "I just offset the environmental impact of [my purchase] with TrueCost!".
Problem: All products have some environmental impact, like carbon emissions, water use, energy use, etc. It's hard for consumers to know what environmental impact a product had to make good buying decisions.<p>Solution: With a browser extension, display product impact collected from trusted partner on eCommerce product pages and allow user to donation a portion of the priced externalities to help counteract environmental impact.<p>Built a prototype at a hackathon last weekend. <a href="https://www.youtube.com/watch?v=7tInzzamB-A" rel="nofollow">https://www.youtube.com/watch?v=7tInzzamB-A</a>