Being a woman in technology (late 80s-2012ish) was always incidental to the job, something others pointed out to me ("You know you're a role model for other women, right?" "Uhhhh..."), or something that occurred to me for ten minutes on a weekend once every few years. I don't share the author's belief that "gender blindness" is a bad thing -- IMO all genders need to realize and believe that gender is simply irrelevant to the work, neither a benefit nor a disadvantage.