I don't think this is good copy at all... (And definitely not just due to the bad jokes.)<p><pre><code> Yo, you signed up for Rabbut
Ashley,
Do you know who’s awesome? You are.
Do you know why? Because your blogs are about to get more action than you got
on your honeymoon. Thats right, more email collections and more personalized
updates than ever before (what did you think I meant?)
Before you pull your head out of the gutter,
answer me one thing. Why did you sign up for Rabbut?
I ask because:
1.) I want to build the best tool that you can possibly get
2.) I can’t read your mind
3.) Who doesn’t want more action? (Still talking about your blog!)
And lets be honest, no one wants to spend all night long figuring out
how to setup your emails, so take this, it’s a quick start guide:
https://rabbut.com/a-hand-held-guide-to-start-on-rabbut/
If that doesn’t work, hurry up and email me so I can help you
solve your problems. That way you’ll have more time for your
personal life. (This time I don't mean your blog.)</code></pre>
These are great examples but other than the authors personal preferences its not clear what makes these examples effective.<p>It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.
No doubt these are good copy, but <i>why</i> are they good? What can I learn from, say, an email from Trello announcing they're at 10m users that applies to my startup with 100 users besides "write good copy"?
Anyone else a little fed up with the "Hey, I'm the CEO of the company emailing you! This message is TOTALLY not automated." style of onboarding emails?
Great resource. Writing onboarding/transaction e-mail copy is tedious yet important.<p>Also checkout Mailgun's blog post for fully responsive css/html e-mail templates:<p><a href="http://blog.mailgun.com/transactional-html-email-templates/" rel="nofollow">http://blog.mailgun.com/transactional-html-email-templates/</a>
Very cool.<p>Relevant is a project I have to index all email newsletters:<p><a href="http://emailnewsletterstand.com" rel="nofollow">http://emailnewsletterstand.com</a>
When I saw this title the first thing I thought was "Buffer has to be all over this"...<p>But they're not included at all, am I the only one who was pleasantly impressed with Buffer's communications?
One thing I would do is add in sharable links to some of the content? I wanted to refer to some of it to someone else but I don't see a way of doing it? All I see is the main domain's URL consistently, no share button AFAIA (As Far As I'm Aware).
The best copy I've ever seen is from a second hand bookseller: <a href="http://instagram.com/idea.ltd" rel="nofollow">http://instagram.com/idea.ltd</a>
- "Send the emails you want added to this directory to goodcopy@frontapp.com"<p>I don't like this... it would better if I could send a PR to some git repo.