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Publishers Must Adapt to a “Distributed First” Model

34 pointsby zackliscioabout 9 years ago

6 comments

metaseanabout 9 years ago
At the time I&#x27;m writing this, there are five top level comments. Three (3) are from <i>new users</i> (BergintheBay, shrave, &amp; yawaworht), one is from a user who has only made a single comment (this one) in their 201 days on HN (jkalan), and one who has made a whole 3 comments (including this one) in their 910 days on HN.<p>Something seems more than a little fishy!
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yawaworht27about 9 years ago
I sense a voting ring...
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pj_costelloabout 9 years ago
Facebook Instant Articles and Google AMP are accelerating the decline in website ad revenue. Will be interesting to see what new business models emerge - paywalls will just hurt growth even more for most top publishers.
shraveabout 9 years ago
This was an insightful read. It&#x27;s about time we take advantage of mobile platforms and synergy to better our model&#x27;s forecasts for web development. Publishers absolutely need to unlock their strategies and adapt to a framework more suited for modern global infrastructure and social networking trends. What I&#x27;d like to see, in my opinion, are two competing hierarchies with zero barriers to entry in an old-style competitive mode of operation. Without that, I think most developers will be doomed to repeat history.
BergintheBayabout 9 years ago
Good read. Important to note that as Facebook continues the trend of being the portal for eyes on all content online, publishers will need to ensure they hit the right audience EVERY TIME. This isn&#x27;t done on their native websites, it&#x27;s done via distribution.
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jkalanabout 9 years ago
Fantastic read. I can speak from experience that distribution is the first priority when launching a new publication. To be a destination in this day and age will not happen unless you leverage existing platforms first. Go to them, and then (hope) they come to you.