This is not surprising given that the game is made by the creators of Bejeweled. It's pretty clear that they have lots of experience in what makes a highly addictive casual game.
I believe I have all of popcap's games that are available on the iPhone, and I haven't played one I didn't like! They certainly deserve to be successful.
I hate to poop into this thread (i dont want to make a new one), but can someone please tell me the link to a blog post the title of which is something to this effect:<p>"Customer Development: this shit really works" ?<p>thanks