Although an interesting essay, I find it a bit ironic that Orwell violates some of his own guidelines in it.<p>Let's face it, corporate-speak and government-speak sucks.<p>Writing can be a high bandwidth form of communication. You must write clearly and concisely to most efficiently transfer your ideas to the reader's mind.<p>If your reader doesn't understand what you've written, then you've failed at writing's primary purpose: communication.
I consider this essay, "The Elements of Style", and "Simple and Direct" by Jacques Barzun to be the Holy Trinity of guidance on clear, straightforward writing.