"But customers don’t buy features, they usually buy something that solves a real or perceived need. That’s the comparison you and your investors should be looking at - what do customers say they need or want?"<p>What customers say they need or want != What customers need or want.<p>At least not necessarily. For instance, they might say they want "something like X already offers but better" when they'd prefer something that's quite unlike X (and much more better).