People who use ad blockers are people who likely wouldn't respond to the ads anyway so the advertiser isn't missing anything.<p>The problem is Ars is charging advertisers on a CPM basis so the more ad impressions the more Ars gets paid. They could just raise the CPM they charge to account for the lower impressions. Hopefully advertisers would understand the impressions are of more value because some of the low value visitors already "opted out" by using ad blockers.<p>Or they can charge on a cost per click basis.
My use of ad blocking came about the same time viruses came to a head and I decided to shut them all down to solve the problem. Maybe what's needed is a more intelligent ad-blocker that can discriminate against the more intruding ads and leave the "see and click" ads alone..
Single anonymous blogger claims that advertising is fundamentally broken, and, thus, that all the parties collectively investing billions of dollars into it each year are fools, who do no ROI calculations on their dollars spent.<p>Yeah right.